Find your AI advantage
Get clear on where AI can genuinely improve your offer, delivery, marketing and decision-making, and where it would only add noise.
AI-first business coaching
Build an AI-first business. Keep a deeply human life.
I help impact-driven entrepreneurs integrate AI in a way that makes work lighter, smarter and more fun, without handing technology the steering wheel.
Private 1:1 coaching · Lisbon and online
Technology in service of life.
Why this matters
A good relationship with technology starts with remembering what technology is for.
AI is changing how we build, create and work. That can be exciting. It can also quietly turn life into one long optimisation project.
I believe the better path is harmony: using technology boldly while strengthening our connection to real life.
To nature. To friendship. To love. To health, good food, play and the people who make an ordinary Tuesday worth having.
Your business should benefit from AI. Your life should benefit from your business.
The work
Use AI where it creates real value. Stay human where being human matters.
This is not tool training dressed up as coaching. We look at your business, your way of working and the life the whole thing is meant to support.
Make work lighter
Build useful AI-assisted workflows around the work you already do. Less busywork. Faster feedback. More room for judgment, creativity and conversations.
Lead the change well
Navigate the speed, uncertainty and identity shifts that come with AI without becoming reactive, frantic or permanently online.
Keep the life
Shape a business that gives something back: time, energy, freedom and the capacity to be present for the parts of life that do not fit into a dashboard.
The point is not a perfectly optimised life. It is a life that feels alive.
The whole picture
Your business is part of your life. Not the other way around.
We can talk about positioning, agents and workflows in one conversation, then fear, energy, relationships or a walk in the woods in the next. That is not a distraction from the work. It is the work.
- Meaningful work
- Health and nutrition
- Nature and movement
- Friendships and play
- Romantic life
- Time that feels like yours
How we work
Practical enough for Monday. Deep enough to change the years ahead.
Private coaching for a small number of entrepreneurs. We meet two or three times a month, with support in between when the real decisions show up.
Choose what matters.
Clarify the business, the life and the contribution you are actually building toward.
Make AI useful.
Turn the right ideas into simple experiments, workflows and better ways of working.
Meet what gets in the way.
Work with the thinking, patterns and resistance that strategy alone cannot solve.
Hi, I'm Jan
A coach, founder and cheerful outsider.
I studied physics, built companies, left one when success stopped feeling like success, and spent the years since exploring what helps people do meaningful work without losing themselves inside it.
I combine business thinking, hands-on experience with AI and the kind of coaching that looks beneath the obvious problem. Sessions happen by video, or by audio while we are both outside walking. Some conversations work better with less screen and more sky.
Read my story ↗Client voice
Jan has a holistic approach. He doesn't just focus on business strategy, but also on the deeper issues that can hold you back. With his guidance and accountability, I gained clarity and momentum again.
Katie DohertyCreative entrepreneur
Who this is for
You care about impact. And you would still like to enjoy the ride.
- ✓You run an established business or practice with a mission you care about.
- ✓You know AI matters, but you want thoughtful integration rather than random tool collecting.
- ✓You want a sharper business without turning yourself or your team into machines.
- ✓You are open to working on the founder, not only the funnel.
A conversation
Let’s make AI useful, the business lighter and the life more yours.
We will spend 15 minutes getting a feel for where you are, what you want and whether working together makes sense.