Find your AI advantage
Together, we map where AI can genuinely improve your offer, delivery, marketing and decision-making, and where it would only add noise.
AI-first business coaching
Build an AI-first business. Keep a deeply human life.
We help impact-driven entrepreneurs integrate AI in a way that makes work lighter, smarter and more fun, without handing technology the steering wheel.
Private 1:1 coaching · Lisbon and online
Technology in service of life.
Why this matters
A good relationship with technology starts with remembering what technology is for.
AI is changing how we build, create and work. That can be exciting. It can also quietly turn life into one long optimisation project.
I believe the better path is harmony: using technology boldly while strengthening our connection to real life.
To nature. To friendship. To love. To health, good food, play and the people who make an ordinary Tuesday worth having.
Your business should benefit from AI. Your life should benefit from your business.
The work
Use AI where it creates real value. Stay human where being human matters.
This is guided, hands-on work. We look at your business with you, decide where AI can create real value, and then take the next steps together.
Make work lighter
On the calls, we build and test useful AI-assisted workflows with you, step by step. Less busywork. Faster feedback. More room for judgment, creativity and conversations.
Lead the change well
We guide you through the practical and human changes as they happen, so you are never left alone with a plan you still have to figure out.
Keep the life
Alongside the implementation, regular deep coaching sessions with Jan help you meet the patterns, pressure and decisions that shape the life behind the business.
The point is not a perfectly optimised life. It is a life that feels alive.
The whole picture
Your business is part of your life. Not the other way around.
We can talk about positioning, agents and workflows in one conversation, then fear, energy, relationships or a walk in the woods in the next. That is not a distraction from the work. It is the work.
- Meaningful work
- Health and nutrition
- Nature and movement
- Friendships and play
- Romantic life
- Time that feels like yours
How we work
Practical enough for Monday. Deep enough to change the years ahead.
Jan and Elliot work alongside you from the first decision to the working system. We use regular calls to choose, build, connect and test each step with you. Alongside that practical work, you have regular deep coaching sessions with Jan to work with what is happening beneath the strategy.
Choose what matters.
We clarify the business, the life and the contribution you are building toward, together.
Make AI useful.
On the calls, we turn the right ideas into simple experiments, workflows and better ways of working with you.
Meet what gets in the way.
In regular deep coaching sessions with Jan, work with the thinking, patterns and resistance that strategy alone cannot solve.
Hi, I'm Jan
A coach and founder.
I studied physics, built companies, left one when success stopped feeling like success, and spent the years since exploring what helps people do meaningful work without losing themselves inside it.
I combine business thinking, hands-on experience with AI and the kind of coaching that looks beneath the obvious problem. Sessions happen by video, or by audio while we are both outside walking. Some conversations work better with less screen and more sky.
Read my story ↗Client voice
Jan has a holistic approach. He doesn't just focus on business strategy, but also on the deeper issues that can hold you back. With his guidance and accountability, I gained clarity and momentum again.
Katie DohertyCreative entrepreneur
Who this is for
You care about impact. And you would still like to enjoy the ride.
- ✓You run an established business or practice with a mission you care about.
- ✓You know AI matters, but you want thoughtful integration rather than random tool collecting.
- ✓You want a sharper business without turning yourself or your team into machines.
- ✓You are open to working on the founder, not only the funnel.
A conversation
Let’s make AI useful, the business lighter and the life more yours.
Tell us a little about where you are, what you want and what you would like help building.